{"id":31,"date":"2017-09-04T19:16:26","date_gmt":"2017-09-04T19:16:26","guid":{"rendered":"http:\/\/www.social-fanclick.com\/blog\/?p=31"},"modified":"2020-08-27T20:25:36","modified_gmt":"2020-08-27T20:25:36","slug":"118-facebook-and-apple","status":"publish","type":"post","link":"https:\/\/www.social-fanclick.com\/blog\/118-facebook-and-apple\/","title":{"rendered":"Facebook and Apple Are About to Take AR Mainstream. Here\u2019s How Marketers Are Gearing Up"},"content":{"rendered":"<p><!--more--><\/p>\n<h2>Facebook and Apple<\/h2>\n<p>This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time clips with augmented reality, particularly scrolling copy that told stories about civilians who have been affected by conflict. In Times Square, AR-enhanced videos aired on one of the iconic, commercial intersection\u2019s large billboards. The endeavor was powered by Facebook\u2019s 4-month-old AR system, dubbed\u00a0<a href=\"https:\/\/www.facebook.com\/fbcameraeffects\/home\/\">Camera Effects Studio<\/a>, which is getting the attention of brand marketers.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.social-fanclick.com\/blog\/wp-json\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.social-fanclick.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.social-fanclick.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.social-fanclick.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.social-fanclick.com\/blog\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":2,"href":"https:\/\/www.social-fanclick.com\/blog\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"predecessor-version":[{"id":309,"href":"https:\/\/www.social-fanclick.com\/blog\/wp-json\/wp\/v2\/posts\/31\/revisions\/309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.social-fanclick.com\/blog\/wp-json\/wp\/v2\/media\/32"}],"wp:attachment":[{"href":"https:\/\/www.social-fanclick.com\/blog\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.social-fanclick.com\/blog\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.social-fanclick.com\/blog\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}