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Did Facebook just put the final nail in the coffin for Snapchat? The social network is rolling out two Snapchat clone features for photos and videos\u2014lenses and Stories\u2014today that should make Snap\u2019s product team more than a little uneasy.<\/p>\n
Facebook is launching its Stories feature globally to its 1.15 billion mobile daily users, which lets people share ephemeral photos and videos that are displayed in a bar at the top of news feeds.<\/p>\n
Facebook-owned Instagram rolled out its own version<\/a> of the popular Snapchat Stories feature in August, racking up 150 million daily users by January when it started dropping. In January, Facebook started testing the feature in Ireland and now it is adding the feature to its flagship app, which stores the photos and videos for 24 hours before disappearing. According to a Facebook rep, advertising will not initially be shown within Facebook Stories.<\/p>\n \u201cThe Instagram community has shown us that it can be fun to share things that disappear after a day, so in the main Facebook app we\u2019re also introducing Facebook Stories,\u201d Facebook said in<\/p>\n Facebook is also launching a new in-app camera feature called Camera Effects that\u2019s similar to Snapchat lenses where users can apply filters and graphics to their selfies.<\/p>\n The social network is also working with brands to create custom \u201cmasks\u201d that overlay photos. Film studios have been some of Snapchat\u2019s biggest advertisers, and Facebook\u2019s first batch of sponsored masks include multiple big studios. In its blog post, Facebook said Twentieth Century Fox film Alien: Covenant, the Universal Pictures film Despicable Me 3, the Marvel Entertainment film Guardians of the Galaxy Vol. 2, Lionsgate\u2019s Power Rangers, Sony Pictures\u2019 Smurfs: The Lost Village and Wonder Woman from Warner Bros. Pictures have created masks.<\/p>\n F\u00fcr mehr Infos bitte an: info@social-fanclick.com<\/a><\/span>